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[isp-marketing] Recent research: Canada trumps US in broadband use -- (is it any wonder?)
Given the doleful state of recent legislative action re this industry, . . .
. Oh well, what's the use of talking!

GUY

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comScore Media Metrix: Canada trumps US in broadband use 
Apr 08 2003: New research from comScore Media Metrix indicates that Canada
has a higher percentage of broadband Internet users than the US. 
According to the company's latest study, more than half of Canadian Internet
users have high-speed broadband connections.
As of January 2003, broadband users represented fully 53.6 percent of the
Canadian online population, compared to just 33.8 percent of the US online
population.
The study also reveals that Canadian broadband users consume more online
content than their American counterparts. Collectively, Canadian broadband
Internet users account for 63 percent of all time spent online in Canada,
whereas their US counterparts account for 54 percent of Internet usage time
in America.
As of January 2003, Canadian Broadband Internet users spent 55 percent more
time online than dial-up users and viewed almost twice as many Web pages
over the course of the month.
The study indicates that Canadian Broadband users are also more likely to
engage in activities involving streaming content and online shopping, while
dial-up users are expectedly more likely to spend their time online with
activities that are less impacted by speed.

Source:  http://www.nua.ie/surveys/?f=VS&art_id=905358758&rel=true, accessed
10-11-2005


Helping ISPs succeed.

Guy L. Decatrel
VP of Sales and Marketing
Brand X Networks
www.brandxnet.com
559 420-5220

** Visit us at booth 214 at ISPCON **


** ISPCON Fall 2005 - Santa Clara, CA  www.ispcon.com **
** THE EVENT for ISPs, WISPS, CLECs and WebHosts **
** Get Smart about your Marketing. ISPCON will show you how. **





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