Re: [isp-marketing] Buzz Marketing at ISPCON

[John McKown <johnm@...>]

I think they got a lot of attention, but I wouldn't be caught wearing 
the bright yellow shirts that the models were handing out.   Wearing 
that shirt just made you look like "I need the $100 gift really bad" 
or....  "yeah, the girls got me to wear this shirt".   Having pretty 
girls might get attention, wearing the shirt prolly not.   The lanyards 
were a decent idea.   I dunno, those promotions may have meant more if I 
were actually interested in those products.

John McKown
President
Delaware.Net, Inc.


Peter R. wrote:
> For anyone at the ISPCON show in Santa Clara, what did you think of the Buzz
> Marketing by GlobalPOPs and NetCleanse?
>
> NetCleanse (who paid for the rights to Buzz the show) had models handing out
> neon yellow tee-shirts in exchange for biz cards (and other info) with the
> chance to win $100. (Disclosure: I won a $100 :). Mike at Netcleanse says it
> was the best response they had from an ISPCON.
>
> GlobalPOPs hired 2 models to swap out lanyards, replacing the Verio badge
> holder for a GlobalPOPs one.
>
> Any thoughts on these types of marketing techniques? 
> Thank you. 
> Regards,
>
> Peter 
> RAD-INFO, Inc. - NSP Strategist 
> We Help ISPs Connect & Communicate
> 813.963.5884 or 985.240.4156
> http://4isps.com 
** ISPCON Fall 2005 - Santa Clara, CA  www.ispcon.com **
** THE EVENT for ISPs, WISPS, CLECs and WebHosts **
** Get Smart about your Marketing. ISPCON will show you how. **





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