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Thread Index RE: [isp-marketing] Buzz Marketing at ISPCON
Frankly, I like half naked women (go figure). As for attracting attention, let me say they did their job, otherwise no one would be talking about it. Obviously created a good buzz, and if I dare say, possibly a necessary evil. The lanyard swap was good, because everyone noticed the different lanyards (10% different can be good). I noticed them all week in fact. Very easy to spot. As for how they got the attention of the men, well, tactics are always in question when someone employs methods outside the ordinary. Someone should have told Microsoft that back in the hay days of IT and PCs at PC Expo or Comdex. I distinctly remember fashion shows with Models dominating the show floor with hundreds of men huddled around the 40 x 60 booths... But that was a long time ago in a land far, far away... Obviously sex sells and all three organizations wanted to be 10% different. Guess what? They were. Now, Jon and the board members of ISPCON may not like it, and it is their prerogative to do something about it if they want. That I will give them, and not criticize for it. However, we did not have a booth and I spent three days in great conferences with professionals that I give a lot of admired respect to. I walked the floor looking for potential new vendor/VAS partners, made some new friends, renewed some friendships, and had a great week. The scantily clad women offered a nice distraction and a smile when I was wiped out. Thanks ladies... In all the conference accomplished everything it was supposed to for me. It told me I was on the right track with my company, it gave me new ideas, I learned a lot, and have some thoughts to add to my roadmap as such. Someone will buy from those companies, as there is a compelling offer in their USP for someone... What else did you get out of the conference??? Memories of the women and.... Props Jon, board members and session leaders. A great conference! Jack -----Original Message----- From: John McKown [mailto:johnm@...] Sent: Monday, October 24, 2005 2:54 PM To: isp-marketing@isp-marketing.com Subject: Re: [isp-marketing] Buzz Marketing at ISPCON I think they got a lot of attention, but I wouldn't be caught wearing the bright yellow shirts that the models were handing out. Wearing that shirt just made you look like "I need the $100 gift really bad" or.... "yeah, the girls got me to wear this shirt". Having pretty girls might get attention, wearing the shirt prolly not. The lanyards were a decent idea. I dunno, those promotions may have meant more if I were actually interested in those products. John McKown President Delaware.Net, Inc. Peter R. wrote: > For anyone at the ISPCON show in Santa Clara, what did you think of > the Buzz Marketing by GlobalPOPs and NetCleanse? > > NetCleanse (who paid for the rights to Buzz the show) had models > handing out neon yellow tee-shirts in exchange for biz cards (and > other info) with the chance to win $100. (Disclosure: I won a $100 :). > Mike at Netcleanse says it was the best response they had from an ISPCON. > > GlobalPOPs hired 2 models to swap out lanyards, replacing the Verio > badge holder for a GlobalPOPs one. > > Any thoughts on these types of marketing techniques? > > Thank you. > > Regards, > > Peter > RAD-INFO, Inc. - NSP Strategist > We Help ISPs Connect & Communicate > 813.963.5884 or 985.240.4156 > http://4isps.com ** ISPCON Fall 2005 - Santa Clara, CA www.ispcon.com ** ** THE EVENT for ISPs, WISPS, CLECs and WebHosts ** ** Get Smart about your Marketing. ISPCON will show you how. ** To unsubscribe via postal mail, please contact us at: Jupitermedia Corp. Attn: Discussion List Management 475 Park Avenue South New York, NY 10016 Please include the email address which you have been contacted with. Copyright 2005 Jupitermedia Corporation All Rights Reserved. ** ISPCON Fall 2005 - Santa Clara, CA www.ispcon.com ** ** THE EVENT for ISPs, WISPS, CLECs and WebHosts ** ** Get Smart about your Marketing. ISPCON will show you how. ** To unsubscribe via postal mail, please contact us at: Jupitermedia Corp. Attn: Discussion List Management 475 Park Avenue South New York, NY 10016 Please include the email address which you have been contacted with. Copyright 2005 Jupitermedia Corporation All Rights Reserved.
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