Re: [isp-marketing] TV advertising?

[Bret Deering <bdeering@...>]

On 10/27/05, Bret Deering <bdeering@...> wrote:
>
> Chris-
>
> I have been doing marketing for WISP's and Standard ISP's for awhile now  and Television is a great branding medium but has to be in support of a mailer piece targeted to specific zip codes for penetration.
>
> For your internet cafe I would recommend cable advertising/mixed with a direct mail and door hanger campaign because it will have the most impact. With cable you can target specific zip codes to drive customers to your cafe. The door hanger's will be in support of your cable advertising....Downside: If you are in direct competition with the cable company for high speed they may not allow the purchase. In that case I would do a radio, direct mail and door hanger campaign. In addition I recommend creating a PR campaign centered around the local attractions and an internet kiosk where feasible. (Hotel lobby)
>
> Get in touch with me offline if you need to have more specific info.
>
> Bret Deering
> 503-490-6043
> bdeering@...
>
>
> On 10/23/05, Chris Ervin <cervin@...> wrote:
> > I purchased an isp about a year ago and am struggling to find the best place
> > to put advertising $. My market is very localized and touristy. Is TV worth
> > the price or is there a better place to focus my attention? Any suggestions?
> >
> > Chris Ervin
> > My Net Rocks/The Computer Place
> > Beans N Screens Internet Cafe' Inc.
> >
> >
> >
> >
> > ** ISPCON Fall 2005 - Santa Clara, CA   www.ispcon.com **
> > ** THE EVENT for ISPs, WISPS, CLECs and WebHosts **
> > ** Get Smart about your Marketing. ISPCON will show you how. **
> >




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** ISPCON Fall 2005 - Santa Clara, CA  www.ispcon.com **
** THE EVENT for ISPs, WISPS, CLECs and WebHosts **
** Get Smart about your Marketing. ISPCON will show you how. **





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